I LOVE when I get the chance to work with other creatives! It makes my soul so happy. That’s why I LOVED working with Vickie Turner of Victoria Rose the Photographer to create a logo that fits with her branding and how she wants to portray herself to her clients.
I met Vickie like how I met a few of the other creatives I’ve worked with: through the Rising Tide Society. If you haven’t heard, the Rising Tide Society is an international organization of creative entrepreneurs dedicated to helping each other learn how to run our individual businesses. The most important part of RTS is maintaining a principle of community over competition - we put our relationships with one another first over competing with each other for jobs.
Vickie is a senior, family, and wedding photographer based in Michigan, but she regularly travels to Wisconsin for sessions. For her new logo, Vickie wanted something timeless and classic to mirror her photography style. I delivered a script based logo and added extending lines to show movement - her moving forward with her photography journey, and her literal movement with traveling between states. The rose is significant to Vickie. Not only because it’s her middle name, but it’s a middle name that’s shared with her mother and her three sisters.
When I spoke to Vickie over Skype and learned about her and her business, we got on the topic of faith. I love how rooted Vickie is in her faith, and thus her business reflects it. That’s something I’ve always struggled with: how much I should let me faith dictate my work. Vickie doesn’t hold back. During our conversation, I remember how she wanted to show Christ’s love through her service and photography. I love how she is so transparent and honest about what she believes. Since her faith is part of her, she feels that she should make it apparent in what she believes when it comes to accepting and speaking with clients. This is something I've noticed in the creative industry, especially with photographers. Some will be very open about their faith - blogposts all tie back to the Scripture, communication between the client and creative has an underlying spiritual aspect to it, social media posts allude to Christ's love. While others will mention going to church or a Bible verse here and there. I think I lean more towards the latter. One is not better than the other when it comes to faith and running your own business (unless your Chick-fil-a and closed on Sundays).
I would love to know your thoughts on this branding work. Feel free to leave a comment below!