Erin Reas Creates
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Adventure Guild | Logo

Adventure Guild creates custom wooden containers for gamers to carry their game pieces in. I am definitely not part of the target market, so learning about a completely new market was very interesting to me! While the culture of gaming has changed over the years, Adventure Guild wanted their logo to represent a retro aspect and give a nod to early 80s gaming while also looking towards the newer RPG (role playing gaming) culture that their target takes part in. We ended up with a bow and arrow motif, but bold and throwback typography and a polygonal texture in the shield.

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