Emily Reas | Custom Logo Design
There’s something about sisters: you may really get on each other’s nerves or even hate the other from time to time, but she’s still your sister, and blood is thicker than water. That’s what it’s like with my younger sister, Emily. When we were kids, we fought all the time. I thought she was obnoxious and annoying; she thought I was boring. However even during those years of yelling at each other and *accidentally* breaking the other’s hula hoop, we still loved each other. Now that we are both adults working towards our career dreams, we just want to see the other find some sort of success and accomplish our goals; we try to help the other out when we can. Emily was always my go-to model when I first started practicing photography. Then, I would help Emily with her graphic design needs. That’s what happened this time around.
She told me she needed a new business card; I told her she might as well do some new branding. As we started to discuss what her logo would look like, Emily mentioned how she would like to see how a platypus would look with it. I told her only if she can give me an explanation why and how this links back to her. When I create a logo, I do everything out of intention and reason. Emily gave me her explanation: the platypus is her spirit animal. When thinking about it, the platypus is definitely my sister’s spirit animal; it is an interesting creature that looks to be a combination of many other species - otter body, duck bill and webbed feet, and a beaver tail. My sister is also a combination of different “species” in the film industry: actress, writer, editor, producer, PA, grip, and I’m sure she’s done other roles that I don’t know of. Fun fact about the platypus: the men can shoot poison out of their feet. My sister can’t shoot poison, but she is just as tough.
Interested in seeing the rest of her branding? Feel free to check it out in my portfolio!
I would love to hear what you think about this project below in the comments!
This is Emily's main logo with her tagline. The tagline went through a few changes until we landed on Let's Create.
While I was on vacation in D.C., I sketched some ideas for her platypus icon. They're on a napkin because that's all I had while on the plane ride. These ideas weren't used, but iterating is an important part of the design process.
I am so happy she went with the platypus pattern for the front of her business cards! I have a love for those little guys!
I love the moodboard we landed on! Her words were friendly, quirky, and badass. I feel like this balances all three traits!