Rachel Fischer of Rachel Fischer Photography hired me to develop a logo and business card for her. Rachel and I worked together before on the Daily Bustle logo, and when she asked me to help develop a logo and business card for her budding photography hustle, I jumped at the chance! Rachel's photography brand is similar to the Daily Bustle. It's a mixture of modern and feminine aesthetic that appeals to the Lady Boss that she is! The hardest part of her logo was designing the lettering for "Rachel Fischer". Hers was my first logo to fully letter. I loved being able to experiment how I could make the letters relate to one another. The watercolor flowers were purchased to be used for this project.

Main Logo


Alternative Logo


Brand Board

Business Card